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McDonald's Beef Sustainability Program

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  The Challenge that McDonald's Faced                        ⇨  When it comes to McDonald’s, burgers  always first pop up in people’s heads. For  McDonald’s, as one of the largest purchasers of  beef globally, beef plays an indispensable role. In  the last ten years, there was a big challenge that  haunted all the staff in McDonald in order to  offer customers a flow of beef burgers with its  best quality, which was how to increase animal  welfare, improve farmer livelihoods, and  ultimately make beef production eco-friendly.                                                                                         ...